Supreme releases only a handful of its seasonal collection each week, and this week’s drop isn’t a great one. The problem is, on this Thursday their customers aren’t spending much money. To be clear, these aren’t prices for the shirts, hats, and hoodies they’re the prices would-be shoppers pay to have a shot at buying the damn things when the apparel brand Supreme opens its own website and stores at 11 am.Īt 9:55, Matt and Chris are closing in on 10,000 visitors to their site. If they’re interested, they enter their address and payment information. People are browsing the site from the UK, South Korea, Hong Kong, looking at images of limited-edition products. Within one minute, 10 orders have rolled in. ![]() During that hour, and that hour only, people can buy the use of Matt and Chris’ web bot.įinally the time comes. ![]() That’s when the pair will open access to their website for 60 minutes, just as they do every Thursday. Between yawns the two send tweets and check emails, but mostly they wait for 9 am. It’s the start of summer vacation, and he is joined by his buddy Chris, who is freshly home from his first year at college. ![]() ![]() Early on a steamy June morning in Plantation, Florida, Matt Steiner sits working at his parents’ 10-person dining room table.
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